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Having spent more than a decade in the educational franchising sector, I\u2019ve met many potential franchisees eager to enter this burgeoning market each with their own experience and personality.<\/p>\n
I often recall my meeting with a gentleman who had previously been a franchisor for a well known brand of car tires.\u00a0 Looking \u00a0for a new direction and considering \u00a0the EFL market, his opening question was, \u2018How many students will I have?\u2019 A logical question \u00a0from a background where he knew how much profit he would make based on how many units he sold, but the reality of educational franchising is a very different business.<\/p>\n
Like entering any other new enterprise, you\u2019ll need a solid business plan to succeed, but it is a business based on relationships. It\u2019s not the traditional supply and demand business model that many are used to.\u00a0 That\u2019s what makes it great, that\u2019s what makes it challenging.<\/p>\n
It comes down to this, sell a person a set of tires and you may not see them again for a year. \u00a0But in our learning centres, you see the students and parents all year round. If you\u2019ve done a good job and built successful relationships with both, you\u2019ll see them for many years to come, week after week, month after month \u2013 and the students\u2019 siblings and friends will follow in their footsteps.<\/p>\n
It\u2019s not a business for back seat drivers. When launching an EFL franchise, a lot depends on the country, region, and culture. A wide number of complex factors come into play. But there\u2019s one thing that is constant and that is the passion for teaching English to eager young minds. Perhaps passion is a key ingredient in any business, but we find that franchisors who enjoy the greatest success are those that live and breathe the business. More than that, it becomes a way of life.<\/p>\n
This business is founded on strong relationships every step of the way. Close interaction with your teaching team and the franchisees around you is almost as important as the relationships you will develop with both parents and students alike. It\u2019s true of our relationship with our master franchisors too. We have grown substantially in the past 30 years and our \u00a0focus on building a community has been a major factor in our success.<\/p>\n
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Anne Gordon, <\/p>\n","protected":false},"excerpt":{"rendered":" Having spent more than a decade in the educational franchising sector, I\u2019ve met many potential franchisees eager to enter this burgeoning market each with their own experience and personality. I often recall my meeting with a gentleman who had previously been a<\/p>\n
\n<\/strong>VP\u00a0Business Development<\/strong><\/p>\n